What to Expect in 2019

2018 was a wonderful year for SoniXCast (SX), but 2019 could possibly be the most exciting and innovative year yet for customers…

2018 in Retrospect…

In 2018 we explored a completely new technological strategy, initiated forward looking partnerships and completely decentralized our infrastructure. Here are the Highlights…

1st Quarter: We expanded our partnerships with Amazon and iHeartRadio to provide radio content on their platforms raising our average listener base from roughly 2 million to an estimated 42 million daily listeners.

2nd Quarter: We acquired 4 stream hosting providers (2 in Europe, 1 in Asia, 1 in North America) which grew our retail client base from roughly 800 to over 1500. Also we introduced the updated SoniXFM popularization platform to retail customers on BoomBox which allowed their radios to be heard on the Amazon/iHeartRadio platforms.

3rd Quarter: After loads of pressure from retail customers, we introduced CentovaCast hosting for Hobbyists and small Webcasters. We also rolled out our new cloud infrastructure into 24 geographically diverse data centers.

4th Quarter: We capped the year with the final release of BoomBox 3.3 which showcases our Liquidsoap transcoder strategy. And we expanded our partnerships with Sony, Microsoft and Apple to provide even more media content on their platforms.

Relationships are a lot…

Strategic partnerships are the cornerstone to our business and the clue to our longevity. Not only does it raise our company integrity, but more importantly, customers are better protected from the turbulences in the industry.

We are constantly exploring new partnerships, but some are on the short list for 2019 like: Expanding our footprint on Roku, Exploring partnerships with monetization platforms like TargetSpot and becoming more prevalent on devices like car radios, social media platforms and AI devices.

But Technology is everything…

Being a technology and platform provider give us the unique ability to set standards, forge relationships, better communication and shape the future of the industry. Here are some of the Highlights planned for 2019…

Public API: We are in the process of normalizing and securing our platform to make it accessible via a set of HTTP API’s that will allow 3rd party providers and resellers (Yes. We will be introducing a Reseller program) access to our extensive line of services, media and libraries.

WebDJ: Imagine you’re out in public and come across a unique news opportunity. With WebDJ you can whip out your smartphone and comment on news or conduct an interview directly to your listeners in real time. You can also broadcast directly from your computer eliminating the need to fork out cash for 3rd party broadcast client software. Already tested and in limited use with commercial customers, we will be introducing the WebDJ platform to retail customers in 2019.

BoomBox: In 2019, program management will become even more powerful and intuitive as we introduce a calendar like interface in which users can schedule individual tracks, ads, spots or even whole playlists with a simple drag and drop. Edit track titles in place, set crossfades and even leave notes for other broadcasters. All from simple easy to use interface.

SoniXFM Media Center: Is our new radio platform based upon SoniXFM™ and AnyCastIP™ which will allow listeners to tune in to thousands of terrestrial and web radios from all over the world. In testing now is our own embeddable operating system based upon android open source that will be targeted towards hardware media devices like car radios. Also in testing right now are: Alexa Skills, Google Home Actions and Android/iTune Apps.

And there is much more…

Video broadcasting (WebVJ), tighter integration with social networking platforms and developing technology guidelines and standards are all on the drawing board as well as working out more direct relationships with performance rights organizations and working with licensing providers to help end pirating and intellectual property theft. Our goal is to ensure radio broadcasting remains a staple for all well into the future.

We wish all our Friends, Partners and Customers a very Happy and Prosperous New Year.

The War on Radio

The untimely demise of the US/Canadian Stream Hosting Provider TorontoCast (torontocast.com) at the hands of the US performance rights organization SoundExchange is the latest in a long list of providers who have been forced out of business or marginalized by an industry on a mission to consolidate content.

It takes Work

Many hosting providers (like TorontoCast) often do not consider that relationships and partnerships should be as diversified as their client base and must go beyond just a single license provider. Understanding that foreign performance rights organizations (PRO’s) may prosecute station members (operators, producers, djs) located within their jurisdiction, if they can’t go after the radio station or hosting provider, is key to protecting ones customers.

Hosting providers should understand that it is not enough to simply license through SOCAN. Much more is required. We’ve made it no secret that Sony and SoniXCast have been partners for many years. Sony IS in large part SoundExchange as they are also largely responsible for DRM. We have spent many years forging relationships with similar PRO’s and Record Labels in many of the worlds countries, building a cooperation and reputation that effectively shields our customers from many of the legal woes experienced elsewhere.

Keep an Eye towards the Future

Listener trends have changed. More and more consumers are moving away from the advertisement filled, monolithic concept of Public Radio for personalized playlists and AI targeted content. Producers are tasked with not only building reputation, but maintaining relevance in an oversaturated market.

We recognize that relevance is as important as reputation and we have been working closely with major content providers like Amazon, Apple, Google and Microsoft (available to BoomBox customers only) to provide high quality content to their massive worldwide user base.

Our unique Global Broadcast Network (likewise only available in BoomBox) forms the backbone of providers like Amazon, iTunes and iHeartRadio as well as device manufacturers like Roku, Microsoft and Nintendo.

We, together with our partners, pioneered the internationally recognized station identification (callsigns in BoomBox only) system. Ensuring that our stations are respected and known to be backed by a serious and legally sound provider.

The War Continues…

Centova Technologies Inc has not released a significant update in many years and users of CentovaCast cannot take part in the protections offered by our more innovative BoomBox platform. Therefore, broadcasters on CentovaCast (regardless if hosted with us or elsewhere) and other legacy platforms can be subject the same substantial personal legal jeopardy as with TorontoCast.

Globalization has made it easier for foreign PRO’s to assert jurisdiction in other nations. Radionomy was effectively banned from opening up shop in the US, StreamLicensing.com was stripped of many of its licensing options and more recently TorontoCast was unable to find a remedy for their legal issues.

The legal landscape around internet broadcasting is complex and ever changing. It pays to be on the cutting edge of technology and legal understanding. Of that we are committed as a company and technology provider.