The untimely demise of the US/Canadian Stream Hosting Provider TorontoCast (torontocast.com) at the hands of the US performance rights organization SoundExchange is the latest in a long list of providers who have been forced out of business or marginalized by an industry on a mission to consolidate content.
It takes Work
Many hosting providers (like TorontoCast) often do not consider that relationships and partnerships should be as diversified as their client base and must go beyond just a single license provider. Understanding that foreign performance rights organizations (PRO’s) may prosecute station members (operators, producers, djs) located within their jurisdiction, if they can’t go after the radio station or hosting provider, is key to protecting ones customers.
Hosting providers should understand that it is not enough to simply license through SOCAN. Much more is required. We’ve made it no secret that Sony and SoniXCast have been partners for many years. Sony IS in large part SoundExchange as they are also largely responsible for DRM. We have spent many years forging relationships with similar PRO’s and Record Labels in many of the worlds countries, building a cooperation and reputation that effectively shields our customers from many of the legal woes experienced elsewhere.
Keep an Eye towards the Future
Listener trends have changed. More and more consumers are moving away from the advertisement filled, monolithic concept of Public Radio for personalized playlists and AI targeted content. Producers are tasked with not only building reputation, but maintaining relevance in an oversaturated market.
We recognize that relevance is as important as reputation and we have been working closely with major content providers like Amazon, Apple, Google and Microsoft (available to BoomBox customers only) to provide high quality content to their massive worldwide user base.
Our unique Global Broadcast Network (likewise only available in BoomBox) forms the backbone of providers like Amazon, iTunes and iHeartRadio as well as device manufacturers like Roku, Microsoft and Nintendo.
We, together with our partners, pioneered the internationally recognized station identification (callsigns in BoomBox only) system. Ensuring that our stations are respected and known to be backed by a serious and legally sound provider.
The War Continues…
Centova Technologies Inc has not released a significant update in many years and users of CentovaCast cannot take part in the protections offered by our more innovative BoomBox platform. Therefore, broadcasters on CentovaCast (regardless if hosted with us or elsewhere) and other legacy platforms can be subject the same substantial personal legal jeopardy as with TorontoCast.
Globalization has made it easier for foreign PRO’s to assert jurisdiction in other nations. Radionomy was effectively banned from opening up shop in the US, StreamLicensing.com was stripped of many of its licensing options and more recently TorontoCast was unable to find a remedy for their legal issues.
The legal landscape around internet broadcasting is complex and ever changing. It pays to be on the cutting edge of technology and legal understanding. Of that we are committed as a company and technology provider.